Having a website isn’t optional in modern business.
Its place in your overall strategy is to function as your best, unpaid sales person —
Introducing and selling your products and services 24/7 to people who learned about you through your content and advertising.
Your website is where you store all your offers and sales pages.
It’s where people have the chance to learn more about products and services, and buy them.
It’s through your website that you make your offers, and get paid.
- Your social media platforms and traffic strategies might change over time.
- Your website is the one constant where you do business.
The problem is… most beginner entrepreneurs and business owners tend to overcomplicate the process of building a website.
They put too much through and work into it, costing them time and money they should be investing into growing their audience.
But what if I told you that your website should only have 4 pages, and take no more than a weekend to build?
Today I’ll share with you how to whip up a functional and profitable website using only 4 simple pages.
I call it my 4-page website launch strategy.
Let’s dive into each of these pages, what they need to include, and how they function within your overall business strategy:
🟣 Page 1: Homepage
Your homepage is the first impression visitors get of your online business.
Its job is to:
- Introduce people to who you are and what you do,
- Quickly build trust by emphasizing your expertise,
- and then show people to the next journey in working with you.
Here's how you do it:
- Start with a clear, bold header section: That's your 'hello'. It should clearly state who you are and what you do.
- Then, show what others say about you through testimonials and notable collaborations, like the logos of businesses you've worked with.
- Lastly add sections to the each of the pages we’ll list below.
Want a real life example?
Check out this homepage by Ramith Sethi.
He does a nice job keeping the homepage simple land focused on what’s most important to him: To build trust and send visitors to his offers page.
🟣 Page 2: About page
Your about page is the digital equivalent of a coffee date: It's where visitors get to know you better.
you're meeting someone for the first time over coffee, and they share their life story, their values, their dreams. You start to like them more, trust them even.
That's what your 'About' page should do.
So, here's the game plan: On your 'About' page, share:
- First up, your journey - Here's where you get personal, real, and relatable. Share your backstory, the unique experiences that led you to where you are now.
If you've experienced the same struggles your customers are facing, talk about it. It helps people see that you 'get' them.
- Next, tell then about what you stand for - your core values.
We live in a time where people want more than just a product or service.
They want to align with brands that share their values and worldview.
So, don't be shy, put those values front and center.
- And finally, after sharing your story and your values, connect your audience to their next step.
Whether that's joining your email list for more insider scoops or guiding them to your services, make sure there's a clear call to action.
Want a real life example?
Check out this about page by Marie Forleo.
She does a great job breaking up her story and getting new visitors to connect with her.
🟣 Page 3: Contact page
Your contact page is like giving your visitors a direct line to you.
Imagine this: you meet someone interesting and they give you their phone number. Exciting, right? That's your contact page.
Here's what you do: Keep it straightforward.
List your email or social media handles. That's it.
No need for anything flashy. Just give them an easy way to get in touch.
This is a real life example from my own website.
🟣 Page 4: Offer (sales) page
Your Offer page is your store. Your online showcase.
It's where you list all the different ways people can work with you.
If you only have a single offer for people -
dedicate this page to detailing what it is, who’s is for, and what are the benefits people will have from purchasing your offer.
If you've got multiple offers -
create a page that gives a brief overview of each, with links to learn more about them.
Want a live example:
Check out this offering page by Amy Porterfield.
She does a great job displaying all her offers in one, clear page.
And that’s it. By keeping your site simple and manageable you’ll be able to get it online in a weekend or less.
Check out this free training here if you need help building your website, on the technical side.
That’s it for this week.
Keep your website simple and launch it asap so you can get to the important stuff which are building your audience and selling your products and services.
See you next week!