Building a steady business isn't just about money.
It's about peace of mind.
But let's be real.
Sometimes, figuring out how to keep things rolling feels like navigating a maze in the dark.
So, today, I'm turning on the lights.
Here are 5 must-have elements that will help you build a steady and predictable business, where you can actually take a breather.
1. Stand out with a clear differentiation
Think about it.
If your knee's acting up, who would you trust more?
- Dr. Generalist, who's seen a bit of everything?
- Or Dr. Knee-Know-It-All, who's all about those joints?
You'd lean towards the expert, right?
Because they've seen it, done it, got the t-shirt.
In business, specificity is your superpower.
The clearer you are about your niche — the more clients will pick you over the competition.
How can you carve out your own niche, and become a specialist, catering to a specific segment of your target market?
2. Create a consistent presence via regular content
Trust isn't built in a day.
And in this digital age, people will normally NOT buy from you right after they first hear about you.
And with so many others doing what you do, they will end up choosing the expert they feel aligns most with their own style and energy.
So, post regular content to show them who you are and what you’re about:
Share your thoughts, your style, your agendas and your energy.
Teach what you know and share valuable tips to show people that you know what you’re talking about.
The format of the content (videos, posts, or images) doesn’t matter as much as you being consistent.
Once your audience is ready, they will choose to spend money with you over anyone else.
3. Offer a range of products, aka: A product suite
In the world of business, one size doesn't fit all.
Every client is on a unique journey, with different needs and budgets at various stages.
By offering a range of products, you're not just casting a wider net;
you're building a ladder of value.
This ladder allows clients to climb at their own pace, starting with smaller commitments and gradually moving to bigger investments as their trust in you grows.
So I want you to thing about your product suite like menu in a restaurant.
Some are just popping in for a quick bite, while others are settling in for a three-course meal.
By catering to all these appetites, you ensure that everyone leaves satisfied, and more importantly, considers coming back for more.
For example, if you're a graphic designer:
- Quick bite: A logo design for $197.
- Main course: A comprehensive brand design package.
- Deluxe feast: A full-blown website revamp.
4. Mix up your sales tactics
Every product or service you offer has its own vibe, its own story.
And just like you wouldn't propose on the first date, you wouldn't push a high-ticket item without building a relationship first.
Different products require different sales approaches.
It's all about understanding the journey your client needs to take before they're ready to commit.
So I want you to think of your sales tactics as gears on a bike.
You wouldn't use the same gear for uphill climbs as you would for flat terrains.
Similarly, the approach you'd take to sell a low-cost item differs from a premium service.
It's about matching the tactic to the product and the client's readiness.
- Selling a cheap e-book? A few emails and a sales page might do.
- A pricier digital course? Maybe host a webinar.
- Premium services? A one-on-one chat works best.
5. Plan your Moves
A thriving business isn't built on sporadic efforts; it thrives on consistency.
Think of it as a well-oiled machine that runs on a repeatable cycle of promotions and sales.
And now that you have your content building you an audience, a product suite and sales processes for each product — it’s time to put it all in calendar and begin executing.
I swear by a method that's both simple and effective:
I use an Excel "Gantt" chart. It's like my business compass.
In the Gantt, I add in the months ahead, and decide exactly what product (the ones from element 3) and what sales process (the ones from element 4) I will use each day, week or month.
- Perhaps during month 1 I will promote and sell my core offer via a webinar
- then the next week I'll promote my e-book via an email sequence
- and the month after the e-book promo is done — I will invite my list to a 1x1 call to explore working with me 1x1.
This chart gives me a clear plan on exactly what to do each day, so I won’t get overwhelmed, and constituently push my business forward to new heights.
All I need to do is close my eyes, and execute according to the plan.
Having these 5 systems in place will allow you to have a steady and predictable business that keeps growing over time.
it’s more than just a “checklist”, it’s a recipe for a business that will give you freedom, independence as well as a quiet mind and heart.
Give it a thought, and see how this might work for you.
I’ll see you next week on the next issue of the digital CEO.
- xx, Nataliya.