Nataliya's Little Black Book of business tools

The best online Business Tools you never knew existed

Discover the best online business tools to help you run every single aspect of your business.

These are the exact tools I use in my business every day, and that helped me grow from zero to $10,000/month.

Most of these tools are  FREE  to use.

Nataliya's Little Black Book of business tools

The best online Business Tools you never knew existed

Discover the best online business tools to help you run every single aspect of your business.

These are the exact tools I use in my business every day, and that helped me grow from zero to $10,000/month.

Most of these tools are  FREE  to use.

Watch this first

Build Your Website + Blog

Hosting + Domain

Site Ground

What is this, and why do you need it?

Hosting is the place on the web that stores your website's content, and makes it available for everybody else.

It's kinda like your website's "home" online.

Some platforms (like Squerspace and Wix) offer to host your website for you...

...but I recommend you buy your own host so you can have control over your business's most important asset.. your website.

What tools do I recommend, and why?

I recommend Siteground for two main reasons:

1. They are very reliable, and will make sure your website has almost no "down time".

2. They have the best customer-support in the industry.

Website Builder

Wordpress

What is this, and why do you need it?

Your website builder is the software you use to build your website.

Most popular website builders are:

  • Wordpress
  • Squerespace
  • Wix
  • Woocommerce

What tools do I recommend, and why?

I recommend "Wordpress" for two reasons:

1. Wordpress is FREE, forever.

2. Wordpress is what we call an "open source" system, meaning your own every piece of your website, and it can never be taken from you.

Wordpress theme

Thrive Themes

What is this, and why do you need it?

A "theme" is a template you install on your Wordpress, and allows you to effortlessly design gorgeous websites on your own.

What tool do I recommend, and why?

I recommend Thrive Themes for two main reasons:

1. It will allow you to get EVERYTHING you need for your website in one place.

2. Their support and quality of product is amazing, meaning you'll almost have no bugs or tech glitches.

Sales and marketing

Email Marketing

Active Campaign

What is this, and why do you need it?

The great marketer Dean Jackson once said that 80% of people who come to your world will take minimum of 90 days until they are ready to buy something from you.

That means you need to find a way to communicate with your audience consistently, for a long period of time before they buy something.

To do that, and essentially create a stable, consistent income from your online business - online you will need an email list.

It's a list of people who gave you permission to send them marketing and promotional materials via email.

What tool do I recommend, and why?

I recommend Active Campaign, for two main reasons:

1. It's very affordable, and fits any budget and business size.

2. The software is very advanced, and will allow you to "grow into it", without having to replace your email provider later on.

Email Marketing

Aweber

What is this, and why do you need it?

The great marketer Dean Jackson once said that 80% of people who come to your world will take minimum of 90 days until they are ready to buy something from you.

That means you need to find a way to communicate with your audience consistently, for a long period of time before they buy something.

To do that, and essentially create a stable, consistent income from your online business - online you will need an email list.

It's a list of people who gave you permission to send them marketing and promotional materials via email.

What tool do I recommend, and why?

If you're looking for a free way to get started with email marketing - I recommend you try Aweber.

They have a "Free forever" account that allows you to enjoy:

1. A free, fully-featured email marketing service that includes an autoresponder.

2. A free landing page builder.

A great solution for starting to build your email list fast, and for free.

Build a Sales Funnel #1

Thrive Themes

What is this, and why do you need it?

A sales funnel is a series of web-pages designed to generate leads and sales for you on autopilot.

What tool do I recommend, and why?

if you're using Wordpress to build your website - I'll recommend you install Thrive Themes.

It will allow you to take care of your website, your blog and your sales funnels using only one tool...

...Which will save you a lot of time and money.

Build A Sales Funnel #2

Click Funnels

What is this, and why do you need it?

A sales funnel is a series of web-pages designed to generate leads and sales for you on autopilot.

What tool do I recommend, and why?

If you don't use "Wordpress" as your website builder, I recommend you use ClickFunnel for your sales funnels.

This software has everything you can possibly imagine to make your sales funnels very effective in making you money... even when you're sleeping.

Shopping Cart

Thrive Cart

What is this, and why do you need it?

Your shopping cart helps you create beautiful and secured checkout forms, and connect them to your payment gateways.

What tool do I recommend, and why?

I only use Thrive Cart to get paid, for a few reasons:

1. It's a one time only payment - unlike most shopping cart which will take away a percentage of your sales forever

2. It's super affordable

3. It's reliable

4. It has amazing, other features that will help you maximize your sales

5. It's very user friendly and easy to set up.

Payment gateway

Stripe or Paypal

What is this, and why do you need it?

A payment gateway is a secure service that allows you to charge people's credit cards or other forms of payments, and get paid online.

What tools do I recommend, and why?

I use 2 different payment gateways:

1. Stripe - for everyday charges. 

2. Paypal - I use this mostly as a backup option for people who don't have a credit card, or whose credit card doesn't work for any reason.

Copywriting Tool

Funnel Scripts

What is this, and why do you need it?

Copywriting is the art of creating posts, videos, sales letters, emails (and anything else that requires words) - to SELL.

Learning copywriting is a science, and an art, and will most likely take you a while to master.

In order to shorten the path - we now have tools that help us create effective copy, even if we're not professional copywriters.

What tools do I recommend, and why?

I recommend Funnel Scripts. It's a "fill in the blanks" software that will allow you to create effective copy very quickly.

Create digital products and membership sites

Edit Your Videos

Filmora

What is this, and why do you need it?

You will most likely need to create quite a few videos in your business.

To edit those videos, you need a video-editing software.

What tools do I recommend, and why?

I recommend Filmora. 

It's a very affordable and fun to use software that will allow you not only to edit your videos, but to also add cool animations, filters and more.

Create a membership website For E-Learning

Teachable

What is this, and why do you need it?

A membership site is a closed website that only paid members can access.

In this website you will put all your paid programs and programs.

What tools do I recommend, and why?

Membership website can get very complex to create and manage, and so I'd recommend you start with a simple solution anyone can manage.

My platform of choice is "Teachable", for 2 reasons:

1. You can start 100% for free

2. It's very easy and hassle-free to set up.

Create a "netflix" Style Membership website

Uscreen

What is this, and why do you need it?

A membership site is a closed website that only paid members can access.

In this website you will put all your paid programs and programs.

What tools do I recommend, and why?

Membership website can get very complex to create and manage, and so I'd recommend you start with a simple solution anyone can manage.

My platform of for fitness based businesses is "Uscreen" as its has a perfect, Netflix style OTT technology that's so simple you won't even believe it.

Manage Your Business

Manage all documents

Google Drive

What is this, and why do you need it?

You will most likely have a million different documents, Excel sheet and presentations created in your business.

What tools do I recommend, and why?

To manage everything - I use Google drive, for 3 reasons:

1. It's free

2. It allows me to manage everything in one place

3. I can access everything from any device, at all times.

Project management

ClickUp

What is this, and why do you need it?

As your business grows , you will need a place to manage all the tasks and "stuff" that need to get done.

For this - the universe invented a "project management system, and it allows you to manage everything that happens in your business with ease.

What tools do I recommend, and why?

There are many project management softwares out there (Like Trello, Asana, Monday and more)...

...but I only recommend and work with "ClickUp", for 2 reasons:

1. It's free 

2. It combines every other software's features... all in one.

Project management

Airtable

What is this, and why do you need it?

As your business grows , you will need a place to manage all the tasks and "stuff" that need to get done.

For this - the universe invented a "project management system, and it allows you to manage everything that happens in your business with ease.

What tools do I recommend, and why?

Airtable is like Clickup on steroids. It allows you to basically replace every single spreadsheet or list in your business with an interactive system you can use to create anything. 

Team Communication

Slack

What is this, and why do you need it?

I don't know about you, but I'm done with emails.

It's clunky and messy, and you have to spend hours each day in order to reach an agreement with someone.

So instead, we now use instant communication softwares, that allows us to instant chat with everyone in our business easily.

What tools do I recommend, and why?

I use "Slack", for 2 reasons:

1. It's super comfy to use, whether you have one person on your team, or 100.

2. It's FREE! (which is always a bonus)

Online Banking

Transfer Wise

What is this, and why do you need it?

Since I travel so much in a year, I needed an international banking system that allows me to manage all my finance securely, and 100% online.

What tools do I recommend, and why?

I use "Transffer Wise", a banking solution that allows you to open a free bank account, get a credit card, and manage/transffer your funds from anywhere.

** P.S. Transffer Wise recently got a stamp of improvement from Sir Richard Branson, who invested in it heavily. 

Branding and design

Design

Canva

What is this, and why do you need it?

Working online has a visual element that requires a graphic design software.

What tools do I recommend, and why?

I use Canva Pro to create, store and manage everything graphics:

  • Creating freebies
  • Creating ebooks
  • Creating short video animations
  • Creating social post graphics (for Instagram, Pinterest, Facebook and everythign else).

Image Editing

Befunky

What is this, and why do you need it?

Most pictures you take will require some editing and filtering in order to look real good.

Whether it's removing a zit, or giving your image your own, custom preset - an image editing software is the thing you need.

What tools do I recommend, and why?

I use "Befunky", for 2 reasons:

1. It allows me to edit my images and make them look super professional fast and easy.

2. It's free to use

Free Stock Images

Unsplash or Pexels

What is this, and why do you need it?

Working online, you will need many images to use for your designs.

What tools do I recommend, and why?

I like to use 2 different free photo archives:

  1. Unsplash
  2. Pexels

They both have beautiful images, and you can spend a better part of an afternoon finding stuff that will get you inspired and in a creative mode.

Finding color Palettes 

Coolers

What is this, and why do you need it?

You will want to find a nice color combination that will become your brand's signature look.

Color combination tools help us find combinations that look good, even if we're not professional designers.

What tools do I recommend, and why?

I like to use "Coolers" for everything color combinations, for 2 reasons:

1. It's incredibly easy to create amazing-looking color combinations in a click of a button

2. It's FREE!

Be more productive

work Distraction free

Noises.Online

What is this, and why do you need it?

A "noise" generating tool to help you focus by removing distracting sounds.

What book do I recommend, and why?

I use noises.online for 2 reasons:

1. It's FREE!

2. It has a ton of sounds and helps me focus even in the most distracting days or environments.

Best books and courses

Build Sales Funnels

Dot Com Secrets

What is this, and why do you need it?

Learning to create effective sales funnels is the core, foundational skills needed for you to be able to make money with your business.

What book do I recommend, and why?

Dot Com Secrets will teach you everything you need to get started with sales funnels without getting overwhelmed.

Plus - you can get the book for free!

Write great copy

Expert Secrets

What is this, and why do you need it?

Copywriting is the ability to write effective posts, videos, sales pages (and everything else that requires words) that will persuade your audience to buy from you.

What tools do I recommend, and why?

Expert Secrets will teach you everything you need to write effective copy without getting overwhelmed or confused.

Plus - you can get the book for free!

Create traffic

Traffic Secrets

What is this, and why do you need it?

No matter how hard you work online, you will not begin making money unless you can get eyeballs of real people on your stuff.

What tools do I recommend, and why?

Traffic Secrets will teach you everything you need to start creating content, building an audience and get traffic for your business.

Plus - you can get the book for free!