Hosting is the place on the web that stores your website's content, and makes it available for everybody else.

It's kinda like your website's "home" online.

Some platforms (like Squerspace and Wix) offer to host your website for you...

...but I recommend you buy your own host so you can have control over your business's most important asset.. your website.

Your website builder is the software you use to build your website.

Most popular website builders are:

• Wordpress
• Squerespace
• Wix
• Woocommerce

I recommend "Wordpress" for two reasons:

1. Wordpress is FREE, forever.

2. Wordpress is what we call an "open source" system, meaning your own every piece of your website, and it can never be taken from you.

A "theme" is a template you install on your Wordpress, and allows you to effortlessly design gorgeous websites on your own.

The great marketer Dean Jackson once said that 80% of people who come to your world will take minimum of 90 days until they are ready to buy something from you.

That means you need to find a way to communicate with your audience consistently, for a long period of time before they buy something.

To do that, and essentially create a stable, consistent income from your online business - online you will need an email list.

It's a list of people who gave you permission to send them marketing and promotional materials via email.

The great marketer Dean Jackson once said that 80% of people who come to your world will take minimum of 90 days until they are ready to buy something from you.

That means you need to find a way to communicate with your audience consistently, for a long period of time before they buy something.

To do that, and essentially create a stable, consistent income from your online business - online you will need an email list.

It's a list of people who gave you permission to send them marketing and promotional materials via email.

If you're looking for a free way to get started with email marketing - I recommend you try Aweber.

They have a "Free forever" account that allows you to enjoy:

1. A free, fully-featured email marketing service that includes an autoresponder.

2. A free landing page builder.

A great solution for starting to build your email list fast, and for free.

A sales funnel is a series of web-pages designed to generate leads and sales for you on autopilot.

Your shopping cart helps you create beautiful and secured checkout forms, and connect them to your payment gateways.

A payment gateway is a secure service that allows you to charge people's credit cards or other forms of payments, and get paid online.

Copywriting is the art of creating posts, videos, sales letters, emails (and anything else that requires words) - to SELL.

Learning copywriting is a science, and an art, and will most likely take you a while to master.

In order to shorten the path - we now have tools that help us create effective copy, even if we're not professional copywriters.

You will most likely need to create quite a few videos in your business.

To edit those videos, you need a video-editing software.

I recommend Filmora. 

It's a very affordable and fun to use software that will allow you not only to edit your videos, but to also add cool animations, filters and more.

A membership site is a closed website that only paid members can access.

In this website you will put all your paid programs and programs.

Membership website can get very complex to create and manage, and so I'd recommend you start with a simple solution anyone can manage.

My platform of choice is "Teachable", for 2 reasons:

1. You can start 100% for free

2. It's very easy and hassle-free to set up.

A membership site is a closed website that only paid members can access.

In this website you will put all your paid programs and programs.

Membership website can get very complex to create and manage, and so I'd recommend you start with a simple solution anyone can manage.

My platform of for fitness based businesses is "Uscreen" as its has a perfect, Netflix style OTT technology that's so simple you won't even believe it.

You will most likely have a million different documents, Excel sheet and presentations created in your business.

To manage everything - I use Google drive, for 3 reasons:

1. It's free

2. It allows me to manage everything in one place

3. I can access everything from any device, at all times.

As your business grows , you will need a place to manage all the tasks and "stuff" that need to get done.

For this - the universe invented a "project management system, and it allows you to manage everything that happens in your business with ease.

There are many project management softwares out there (Like Trello, Asana, Monday and more)...

...but I only recommend and work with "ClickUp", for 2 reasons:

1. It's free 

2. It combines every other software's features... all in one.

As your business grows , you will need a place to manage all the tasks and "stuff" that need to get done.

For this - the universe invented a "project management system, and it allows you to manage everything that happens in your business with ease.

Airtable is like Clickup on steroids. It allows you to basically replace every single spreadsheet or list in your business with an interactive system you can use to create anything. 

Since I travel so much in a year, I needed an international banking system that allows me to manage all my finance securely, and 100% online.

I use "Transffer Wise", a banking solution that allows you to open a free bank account, get a credit card, and manage/transffer your funds from anywhere.

** P.S. Transffer Wise recently got a stamp of improvement from Sir Richard Branson, who invested in it heavily. 

Working online has a visual element that requires a graphic design software.

I use Canva Pro to create, store and manage everything graphics:

• Creating freebies
• Creating ebooks
• Creating short video animations
• Creating social post graphics (for Instagram, Pinterest, Facebook and everythign else).

Most pictures you take will require some editing and filtering in order to look real good.

Whether it's removing a zit, or giving your image your own, custom preset - an image editing software is the thing you need.

I use "Befunky", for 2 reasons:

1. It allows me to edit my images and make them look super professional fast and easy.

2. It's free to use

You will want to find a nice color combination that will become your brand's signature look.

Color combination tools help us find combinations that look good, even if we're not professional designers.

I like to use "Coolers" for everything color combinations, for 2 reasons:

1. It's incredibly easy to create amazing-looking color combinations in a click of a button

2. It's FREE!

A "noise" generating tool to help you focus by removing distracting sounds.

I use noises.online for 2 reasons:

1. It's FREE!

2. It has a ton of sounds and helps me focus even in the most distracting days or environments.

Learning to create effective sales funnels is the core, foundational skills needed for you to be able to make money with your business.

Dot Com Secrets will teach you everything you need to get started with sales funnels without getting overwhelmed.

Plus - you can get the book for free!

Copywriting is the ability to write effective posts, videos, sales pages (and everything else that requires words) that will persuade your audience to buy from you.

Expert Secrets will teach you everything you need to write effective copy without getting overwhelmed or confused.

Plus - you can get the book for free!