What if I told you you could start a $100,000/year business in one weekend?
Today Iām going to simplify the process of launching your own online business and show you how to be in business in just 48 hours.
This literally blew my mind.
I just read a stat that says recent research conducted in 2022 by Oracle shows:
A staggering 85% of all UK employees want to start their own business.
Out of all of them, few ever will, mainly because:
ā They're afraid of the risk.
ā They feel they donāt have the time to do it.
ā They donāt know how to get started.
Honestly?
This frustrates the heck out of me, mainly because building a business in 2023 doesnāt require any of that.
In other words, you can build a business in 2023 with:
ā
Zero risk or money invested
ā Working 2 hours a day
ā using a clear, proven, and failproof plan to follow
Plus, you only need about 48 hours to plan and launch your brand new business into the world.
Hereās exactly how, in 4 steps:
š£Step 1: Find your business idea
The first hurdle to cross is the 'Eureka' moment - coming up with a business idea.
Sounds intimidating, right?
But here's a secret:
we're all just making this way more complicated than it needs to be.
The truth is, a business idea is nothing more than a solution to a problem that's been driving someone up the wall.
Your job, as an entrepreneur, is to create and communicate a clear solution to that problem. Thatās your business idea.
I like to do it using the following formula:
I help {who} to {solve this problem} and {get this benefit} using {this method or solution}.
So, for example:
Say you're a busy mom, and you've managed to figure out a foolproof way to get your kids to eat healthily without throwing a tantrum.
- The problem? Most parents struggle to keep their kids away from junk food.
- Your solution? A kid-friendly recipe book with healthy meals that actually taste good.
And just like that, you have a business idea:
"I help [women with skincare issues] to [achieve clear, healthy skin] and [boost their confidence] using [personalized skincare consultations]".
Want another one, to bring this home?
Letās do it.
Example 2:
Perhaps you've been the go-to person in your friend group for skincare advice.
You've battled with acne, tried hundreds of products, and now have clear skin.
- The problem? Many women struggle with finding the right skincare routine.
- Your solution? Personalized skincare consultations based on skin type and lifestyle.
Therefore, your business idea is:
"I help [women with skincare issues] to [achieve clear, healthy skin] and [boost their confidence] using [personalized skincare consultations]".
Donāt overcomplicate this.
Simply think of a problem you used to have thatās now resolved, and consider how you can help others who are currently facing it.
š£ Step 2: Define your offer.
Ok, your business idea is in the bag.
Next, letās talk about how youāre going to make money.
Now, you might be dreaming of selling a $1,000 course,
but let's pump the brakes a bit.
What's the easiest thing you can sell that wouldn't take an eternity to create?
Remember: Your offer is not proven yet.
So what we want to do here is to find the quick and dirty version of it you can launch fast.
You can always grow and evolve it later.
So, for example:
Letās say you're a skincare guru.
Sure, you could write a 500-page eBook on the science of skincare. But you have no idea who would want that. (Hint: no one).
What you could doā¦ is offer a one-on-one consultation package.
Itās faster, and gives your clients the personalized touch they crave.
Another example? Letās go.
You might be a culinary whizz planning to sell a comprehensive online cooking course.
But since this course will take you forever to make, and you donāt if people will even want itā¦
ā¦Why not start with a quick two-hour digital course on mastering the art of a specific dish, like homemade pasta?
The key is to whip up something quick and effective, something you can create in less than a day.
Think along the lines of:
- A brief digital course, an eBook (to be priced anywhere from $49-$99)
- Or some form of a service or a consultation package (to be priced anywhere from $150-$500)
This will allow you to get sales through the door, gather valuable information about your market, and grow your confidence alongside your momentum.
Remember:
Your launch offer is about dipping your toe in the water, not diving into the deep end.
š£Step 3: Whip up a quick sales page
Great, your offer is ready.
Now we need to have a way of putting it in front of people and getting you paid.
For this, you need a sales page.
Now, you might be itching to create a masterpiece, but remember our mantra: quick, short, and absolutely NOT perfect.
Aim to whip it up in less than three hours.
Yes, you read that right. Three hours.
This isn't War and Peace; it's a sales page.
And just like when making a sandwich, there are some essential ingredients to making it work.
Follow a proven copywriting framework like AIDA that was used back in those Mad Men days to keep your writing clean and effective.
Hereās how it works:
1) Attention -
Start your page with a strong statement that can grabs your audienceās attention.
We call that a headline.
This is your neon sign.
Your flashing lights.
Your chance to say, *"Hey, look over here!ā*
I like to put a promise in there for the future they might have (once they no longer have the problem they now struggle with).
2) Interest -
Now that you've got your readerās attention, keep their interest by describing some pain points they must be going through.
I usually like to use stats and stories to illustrate my point here.
This is also the reason why I recommended you solve a problem you once had - the better you understand your target audience, the easier this gets.
3) Desire -
By now your reader should be hooked, feel heard, and are ready to hear about your solution.
In this part, begin describing your offer.
Keep it short, and focus on the benefits theyāll enjoy once/after using your product.
If you have a good before/after story to share (your own story is great!) - this is a good place to put it.
Bonus:
End this part with some objection handling statements that will address common fears and concerns that might hold people back from taking action.
4) Action -
Lastly, seal the deal with a clear statement telling people exactly what to do to get your offer.
Imagine you have a 5-year-old child that needs to understand where to go and what to click on.
This formula, combined with ChatGPT, should get you a good-enough sales page 1.0 in no time.
And if you need any help or want a more in-depth template, shoot me a message.
I can whip up a quick 2-hour masterclass in a weekend š
As for tech, keep it simple with platforms like Gumroad.
It's the IKEA of sales pages - cheap, effective, and easy to put together.
So, roll up your sleeves and get to work.
Remember: perfection is the enemy of done.
Your sales page doesn't have to be flawless, it just has to be.
š£Step 4: Start working on traffic
So, you've got your sales page all set.
Now, it's like having a party - you need to invite some guests.
But how do you get your page in front of people without plastering it on a blimp?
Enter stage left: free content.
Think of it like breadcrumbs leading people to your offer.
It works like this:
1. You scatter free, valuable content on your favorite platform (Twitter, Instagram, LinkedIn - you pick).
2. A person sees your content and clicks on your profile for more.
3. Then, through your main profile link - they land on your sales pageā¦ And voila! About 1.5% - 3% will whip out their wallets.
That's how you turn free content into a paid business.
Alright, let's bring it home.
You've got the roadmap to start a $100,000 business over a lazy weekend:
Step 1: Find a problem you've solved for yourself, and voila, there's your business idea.
Step 2: Whip up a quick, easy offer. No need to build Rome in a day.
Step 3: Get a sales page up faster than you can make instant ramen. Perfection? Nah, we don't have time for that.
Step 4: Scatter those breadcrumbs of free content, leading folks to your offer.
Remember, entrepreneurship isn't about grand gestures or perfection.
It's about solving problems, starting small, and getting your ideas out there.
So, grab a cup of coffee, roll up your sleeves, and start turning your weekend into a moneymaker.
Who knew weekends could be so productive, eh?
See you next week,
- Nataliya
