Ever felt stuck in your business?
Like, you're passionate and skilled,
but it's not quite where you want it to be?
If so, there's usually one reason for that:
You're an expert in what you do,
but not the CEO your business needs.
You started your business for all the right reasons:
passion, skill, and a desire to help others.
But the cold, hard reality is that being great at your craft doesn't automatically make you a brilliant business owner.
That's like expecting a goldfish to fly just because it's an excellent swimmer.
The good news is… becoming a great Digital CEO is a learnable skill.
All you need to do is:
Learn the big 5 areas you need to focus on as the digital CEO
Work your way through them, one at a time.
Here are 5 things to focus on in order to become the digital CEO your business needs:
🟣 Step 1: Envision the dream business and lifestyle
Most people start their business seeking freedom and a better lifestyle...
...but end up working twice as much as they did in their 9-5, while earning half as much.
Usually, the reason why this happens is:
When you don't have a clear image of the life you want, so you end up aimlessly chasing revenue.
That never works, and usually leads to burnout and resenting the business they worked so hard to build.
No amount of hustle or struggle will ever compensate for a lack of alignment.
I want you to think about the end goal first, using “The Perfect Day Protocol”.
It’s a journaling exercise aimed to help you imagine how an ideal, “normal” work day in your life will look like when your business is thriving.
Do you take meetings, or spend your day in solitude?
What hours do you work?
And what type of work do you do?
Write it down and use it as a compass for your decision-making.
Having clarity on this will allow you to structure your business to fit your ideal lifestyle.
Not the other way around.
🟣 Step 2: Design your Godfather Offer
Your next step is to design a compelling offer for your main product or service.
Just like Don Corleone in The Godfather, you need to create an irresistible offer that your prospects cannot refuse.
That's what we're aiming for.
Generally speaking, a Godfather Offer includes the following:
- A promise for a clear and measurable transformation
- A unique process for making that transformation happen
- And a price that’s presented in a compelling way, making the offer look like “a deal”.
Your Godfather Offer will become “that thing” you will end up being known for, so take your time to think, and make it count.
🟣 Step 3: Craft your sales strategy
In this step, you’re going to plan exactly how you’re going to sell your Godfather Offer.
Now, you might be thinking:
How should I sell my offer? Do I need a webinar? A free Challenge? A VSL?
The truth is… it doesn’t matter.
Because isn’t it true that you, personally, have seen or heard of some people who’ve been successful with Webinars… and some who weren’t?
Some who used a VSL to build a multi-million dollar company… and some who never made a dime?
That’s because it’s not about the sales or funnel model.
It’s about the messaging in it.
As a rule of thumb, each of your campaigns should have the following elements in order to be successful:
- Value - You need a way to provide free value before you ask anyone to buy anything.
- Offer - You need an irresistible, Godfather Offer. We covered that already.
- Objections - You want to handle people's objections to your offer.
- Deadline - And you want a clear deadline, to increase scarcity and get people to act.
Don’t overcomplicate this… but take the time to do your homework on this one.
🟣 Step 4: Growing your audience
Now that you have an offer, and a way to sell that offer… you need prospects.
People who might be interested in what you have to offer.
Now there are many great teachers teaching concepts about content strategy and whatnot, so I’m not going to get into that.
Instead, I want you to consider this:
At any point in your life, you are probably following 2-3 people on a regular basis at a time.
Think about the people you’re following now, and ask yourself:
Why am I following them?
Most chances are — your answer will not be something like “oh, they have the best 7 tips on productivity i’ve ever seen”.
Usually, the reason you’re following certain people has not so much to do with their content...
(they’re probably saying most of the stuff others in their niche are saying as well),
…but has everything to do with a certain energy about them or a story behind them, that makes them attractive to you.
- What 2-3 people you are following right now
- Why are you following them?
Normally the answers you give out will be something about their character or a personality trait.
Analyze those and you’ll find the character traits you need to develop in order to become just as magnetic to an audience of your own.
🟣 Step 5: Hiring a team
Lastly, it’s time to build your team so you can take work off your hands and free up your time.
And if you’re thinking you can’t afford to hire someone for your business… it’s because you haven’t hired someone for your business.
Now, the question you should be asking by now is:
What should you be doing on your own, and what do you need to hire out?
Let’s say you want to make $100,000 this year.
If an entire year has 2080 working hours, that means your hourly rate as a $100K/year business owner is $48/hour.
What this tells you is you should hire out every single task you can outsource for less than that, so you can focus on high-end tasks.
You cannot earn $50/hour performing $5/hour tasks.
It’s mathematically impossible.
Your income will be an average of the quality of tasks you’ve been creating.
And every day you spend not hiring out your low-paying tasks are costing you the revenue you should be making.
That’s it for today.
It’s been a big topic to break down.
Let me know if you have any questions about it.
See you next Saturday!